Tags: glades, Magic Mountain, New England, ski, ski areas, ski resorts, skiing, snowboarding, tree skiing, Vermont, volunteers
Posted: October 18, 2013
|+ POST A COMMENT
// COMMENTS (1)
As an independent, boot-strapping, community-minded ski area, Magic believes its loyal skiers and riders are an essential component of what sets this mountain apart from much of the ski industry. The “regulars” seem to have a natural “friendliness gene” which makes first-timers feel so welcome by the end of the day that many visitors quickly sense there’s something different going on here–and that they can be as much a part of what’s happening as someone who’s been here hundreds of times. (As an example, I remember video-interviewing a first-time Magic skier last December 26th on his family’s first trip here. Steve had bought season passes and now has already showed up to work a Volunteer Day this last weekend!)
Strip away everything and it really comes down to two simple things which make Magic distinct:
1. Its natural ski terrain (the mountain)
2. Its natural ski vibe (Magic’s skiers/riders aka “the faithful”)
We often pay homage to the classic 1960s-style narrow ski trails which take the many fall lines off the ridge and the hundreds of acres of the best tree skiing and riding in the East. But much less attention gets focused on Magic’s skiers and riders.
Why would a ski resort promote its customers? There’s always new million dollar snowmaking equipment, multi-pack supersonic lifts, added luxury hotels and waterparks that are much more exciting “news”. I mean, aren’t most skiers basically the same and wanting the same thing wherever you go? Judging by where much of the ski industry has gone, the corporations certainly act that way.
Well. anyone who has been here knows there’s something very different than just the challenging terrain, classic lifts and old-school ticket wickets at Magic. I mean, sometimes it’s really hard to tell who are the “customers” and who are the Magic employees. That’s because our customers are not “guests”, they are extended family–all coming home for the winter. This merry band of winter enthusiasts truly represents Magic. They are certainly “hardy souls” who have been tested many times by both nature and man-made obstacles. But, more importantly, they are “hearty souls”…
The Magic faithful simply welcome visitors as if they’re invited guests to their home (no we don’t have “ambassadors” saying “good morning” for a free ticket). Our skiers just do that naturally. More often than not if you’ve never been here before, they’d be happy to take you down some trails or show you a hidden glade–just ask them (although maybe not on the first runs of a powder day). They will certainly chat you up on the Red Chair and, believe me, they will talk about all the great lines they had during apres ski at the Black Line Tavern. There the merry band gets a whole lot merrier when its “beer-thirty” and the band will quickly grow another person larger if you stop by.
But besides being deeply passionate about winter sports and appreciating every thing that the mountain terrain here offers, the Magic faithful help care for the place each season. Not only do some give hard-earned money for key improvement projects, we also know help is only a ski pole away if some project or event needs an extra hand during the ski season. And, during the off-season, many take a weekend or two off to come back and work on prepping Magic for another winter. Formalized a few years back into “Volunteer Days”, our skiers head here to clean up trails, clear new glades, paint the buildings, repair furniture, put in sound systems, and build new picnic tables. (You can view a video of their recent work here)
No mega-resort will do this because everything must be perfectly laid-out by corporate design. But the passionate involvement and energy of our people is our design. As you know, Magic will never be about manufacturing a perfect ski resort environment. We can’t and don’t want to keep up with the Joneses. But with the help of our regulars, an environment is in fact created here–an all-natural one (with no artificial flavoring added). And it’s a little bit different every day. Ain’t that more interesting?
So after two very successful and hard-working Volunteer Days, all we here at Magic can say is “THANK YOU!” Magic is not about us…it’s about you, and you guys prove it every year.